Fifa Faze Kit

FaZe Clan has partnered sports brand Kappa and social media agency 433 to launch real-life versions of its FIFA 21 digital football kit

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FaZe Clan (formerly FaZe Sniping) is a professional esports and entertainment organization headquartered in Los Angeles, United States.Founded on May 30, 2010, the organization has players from around the world, across multiple games, including Call of Duty, Counter-Strike: Global Offensive, PlayerUnknown's Battlegrounds, Tom Clancy's Rainbow Six Siege, FIFA, Valorant, Fortnite Battle Royale. 2021 FaZe Clan Fifa Kit Set! Jersey, Shorts, and Socks! Condition: New with tags. Ended: May 23, 2021. Price: US $325.00. Shipping: $20.40 Expedited.

Esports organization FaZe Clan will be bringing out real-life versions of its FIFA 21 digital football kit, in association with sportswear brand Kappa and social media agency 433. The merchandise will be exclusively available on FaZe’s online store starting today.

FaZe Clan kit a hit among FIFA fans

FaZe launched its FaZe Clan FGS 21 kit initially in December last year. It formed part of its esports team vanity collection and became an instant fan-favourite.

This has prompted the Esports entity to re-launch fresh versions of its FIFA kitthis month. What makes the current launch special is that this is the first time FaZe Clan has released a physical product parallel to a virtual release.

’21 FaZe Clan kit, from FIFA to you.

Available tomorrow at 12pm Pacific, only on https://t.co/6GfK7YqF1xpic.twitter.com/gVjIM4jg6k

— FaZe Clan (@FaZeClan) February 22, 2021

Kappa’s association with FaZe Clan dates back a couple of years as a proven brand of choice. The sportswear marque first partnered with FaZe in 2019. It created a thirteen-piece merchandise collection and a pop-up store in Los Angeles.

FaZe clan kit product details

The limited-edition kit includes a football jersey and shorts. It will feature Kappa’s logo plus the number four on the right sleeve to represent 433.

Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.

FaZe & FIFA’s association

FaZe Clan’s latest merchandise launch is an indication of the Esports entity’s eagerness to attach itself to FIFA and football’s global fan base. This joint initiative, alongside its recent collaborations with Manchester City, have been both esports and football-focused.

FaZe seems to have clearly identified a key mainstream market and is using commercial activities to enhance its own brand. FIFA fans can surely expect more goodies on similar lines in the future.

Commenting on the new launch and association, Lee Trink, CEO, FaZe Clan, said, “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.

“Bringing a virtual kit to life physically is a first for us. It gives us a new lane for fans to interact with and rep FaZe in multiple ways,” added Trink.

eSportsFebruary 22, 20210Shares1460

Fifa Faze Kitty

RELATED: FaZe Clan appoints Amit Bajaj as Chief Financial Officer

According to the press release, this is the first time that FaZe Clan has released a physical product parallel to a virtual release.

FaZe Clan CEO Lee Trink

“Bringing a virtual kit to life physically is a first for us, and gives us a new lane for fans to interact with and rep FaZe in multiple ways.”

The limited-edition kit, which includes a football jersey and shorts, will feature Kappa’s logo plus the number four on the right sleeve to represent 433. Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.

RELATED: Global talent agency UTA adds FaZe Clan to its list of clientele

This isn’t the first time that Kappa has teamed up with FaZe Clan. The sportswear brand first partnered with FaZe in 2019 to create a thirteen-piece merchandise collection and a pop-up store in Los Angeles.

“FIFA 21 is one of the best sports titles ever created. As the global transcendence of esports continues, this partnership represents our commitment to authentically bridge the gap between sports, fashion, and gaming.”

Esports Insider says: FaZe Clan’s latest apparel drop continues to highlight the organisation’s willingness to attach itself to FIFA and football in general. This partnership, alongside its recent collaborations with Man City, which have been both esports and football-focused, also shows how FaZe has identified a key mainstream market and is using commercial activities to enhance its own brand.

ESI Digital Spring | 30-31st March


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